Why Partner with Diabetes Care Community?
Diabetes Care Community (DCC) is a leading Canadian digital platform for people living with diabetes, prediabetes and their caregivers — a trusted, content-rich resource with over one million annual visitors, strong SEO authority, and an unmatched diabetes-friendly recipe library.
You’re not buying traffic. You’re reaching patients already in motion.
DCC’s audience is self-selected Canadians actively researching medications, monitoring devices, diet management, and other lifestyle approaches that will govern their healthcare behaviour for decades. They arrive with intent, return with loyalty, and act on what they find. For regulated and health-adjacent brands, this is as pre-qualified as digital audiences get.
DCC content is either written or reviewed by Canadian healthcare professionals — giving pharma, device, and wellness partners the confidence to collaborate on educational programs.
Partnership Opportunities
Each opportunity below can be structured as a standalone campaign or combined into a fully integrated program. All executions are customized to your objectives and audience segment.
- Sponsored Educational Content — Work with our medical writers and/or HCP reviewers to create dedicated articles that educate patients and activate healthcare conversations at the moment of decision.
- Display & Brand Advertising — Feature your brand across high-traffic DCC pages with flexible placements, from standard banners to high-impact units. Trusted by leading Canadian pharma and health device brands.
- Newsletter Sponsorship — Put your message directly in front of 36,000 engaged subscribers through our weekly Living Well with Diabetes newsletter.
- Sponsored resource hubs – co-create a section at Diabetes Care Community aligned with your key messaging (e.g. nutrition, weight management; seniors health).
- Recipe Platform Sponsorship — Connect with users actively seeking diabetes-friendly meals and food products on myDCC, our dedicated recipe platform. A natural fit for food, nutrition, and grocery brands.
- Expert Webinars & Podcasts — Build category authority by sponsoring HCP-led programming that patients trust. Ideal for product launches, disease awareness campaigns, and guideline updates.
- Content Licensing — Extend DCC’s educational content to your own brand or service channels: websites, newsletters, patient-facing materials, and sales force resources.
- Surveys – customized survey including analysis
Measurable Results, Every Campaign
All programs include detailed monthly reporting across impressions, click-through rates, page views, and time-on-page — so your investment is tracked, optimized, and accountable from day one.
Ready to explore what’s possible?
If you’re ready to talk, book a discovery call with our partnerships team. Share a brief overview of your objectives and we’ll come back to you within 48 hours to book a meeting.
Download our Media Kit for full audience data, ad specifications, program packages, and rate card information.
