Trusted by patients. Valuable to partners.
Diabetes Care Community (DCC) is Canada’s leading independent digital destination for people living with diabetes, prediabetes, and their caregivers. With more than one million annual visitors, strong search authority, thousands of educational resources, and one of Canada’s largest diabetes-friendly recipe libraries, DCC helps Canadians make informed decisions about managing their health.
You’re not buying traffic. You’re reaching patients already in motion.
Our audience consists of Canadians actively researching medications, monitoring technologies, nutrition, physical activity, and lifestyle strategies that will influence their healthcare decisions for years to come. They arrive with intent, return with loyalty, and act on what they learn.
Why DCC Instead of Brand-Owned Channels?
Consumers rarely begin their health journey on a brand website. They seek trusted, independent sources that help them understand their options and make informed decisions.
That’s where DCC delivers unique value.
Independent credibility
As a trusted third-party educational platform, DCC provides an environment where consumers are more receptive to learning and engagement.
Reach beyond your existing audience
Brand websites and social channels primarily engage people who already know you. DCC connects partners with highly relevant Canadians actively seeking health information and solutions.
High-intent engagement
Our audience isn’t casually browsing. They are actively managing chronic conditions, evaluating treatment options, improving nutrition, and pursuing healthier lifestyles.
Support across the health journey
From prevention and prediabetes through diabetes management, healthy aging, and longevity, DCC provides opportunities to engage consumers at multiple stages of their health journey.
A community, not a campaign
Unlike traditional advertising channels, DCC fosters ongoing relationships through trusted content, tools, recipes, newsletters, and educational programs that keep audiences engaged over time.
Healthcare professional oversight
DCC content is written or reviewed by Canadian healthcare professionals, giving pharmaceutical, device, wellness, and health-service partners confidence in the educational environment surrounding their programs.
Partnership Opportunities
Each opportunity below can be structured as a standalone campaign or combined into a fully integrated program. All executions are customized to your objectives and audience segment.
- Sponsored Educational Content — Work with our medical writers and/or HCP reviewers to create dedicated articles that educate patients and activate healthcare conversations at the moment of decision.
- Display & Brand Advertising — Feature your brand across high-traffic DCC pages with flexible placements, from standard banners to high-impact units. Trusted by leading Canadian pharma and health device brands.
- Newsletter Sponsorship — Put your message directly in front of 36,000 engaged subscribers through our weekly Living Well with Diabetes newsletter.
- Sponsored resource hubs – co-create a section at Diabetes Care Community aligned with your key messaging (e.g. nutrition, weight management; seniors health).
- Recipe Platform Sponsorship — Connect with users actively seeking diabetes-friendly meals and food products on myDCC, our dedicated recipe platform. A natural fit for food, nutrition, and grocery brands.
- Expert Webinars & Podcasts — Build category authority by sponsoring HCP-led programming that patients trust. Ideal for product launches, disease awareness campaigns, and guideline updates.
- Content Licensing — Extend DCC’s educational content to your own brand or service channels: websites, newsletters, patient-facing materials, and sales force resources.
- Surveys – customized survey including analysis
Measurable Results, Every Campaign
All programs include detailed monthly reporting across impressions, click-through rates, page views, and time-on-page — so your investment is tracked, optimized, and accountable from day one.
Ready to explore what’s possible?
If you’re ready to talk, book a discovery call with our partnerships team. Share a brief overview of your objectives and we’ll come back to you within 48 hours to book a meeting.
Download our Media Kit for full audience data, ad specifications, program packages, and rate card information.
